For my latest Fast Running post, I've decided to blog about something a little outside my comfort zone. It's quite topical about the state of British distance running. It seems that it's getting harder and harder for aspiring international athletes to support their athletic ambitions. Lack of funding and sponsorship opportunities going elsewhere seems to be the main talking point. Many British Internationals aren't full-time athletes and support themselves with having a 9-5 job.
I'm going to add to the debate with athletes learning how to market themselves better to get further support to pursue their careers
"Arguably, athletes in the pursuit of the international stage should be too busy training and recovering to have their head constantly glued to their tablet. Yet, the reality of the digital age is sponsorship opportunities are becoming less about how fast you run but more about how many you followers you have. It frustrates me seeing talented athletes sidelined for opportunities, but athletes need to take ownership of marketing themselves and be more appealing to the running community"
Continue reading at Fast Running
I want to thank Dave Kirk who has personally taught me how to market myself as an athlete and given me self-belief to do.
Thank you to my team of sponsors who have continued to stand by my side throughout my injury and return to running. I hope I can do them proud with my return to competing over the next few months
Many elite athletes racing the diamond leagues and marathon majors all don the same singlet and racing shoes, leaving little room for personality to shine through. To a lot of the running market, these athletes are nameless, no matter how talented they are